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Are you responsible for creating business impact with data products, SAAS analytics solutions, dashboards or generative AI/ML applications? Do you believe one of the biggest challenges with monetizing data products is navigating the humans in the loop—from stakeholders to users? Do you believe that a product-driven approach coupled with solid UX design is critical to ensuring that analytics and ML solutions even get used? My name is Brian T. O’Neill, and on Experiencing Data, I offer you a designer’s perspective on why simply developing ML models, dashboards, and apps—outputs—aren’t enough to drive meaningful user and business outcomes with data. Through solo episodes and interviews with data product management leaders, CDAOs, VCs, and designers, I explore how teams are integrating product-oriented methodologies and UX design to ensure that data products get used in the last mile. After all, you can’t create business value if the humans in the loop won’t use your “solution.” Whether you work in product at a B2B / SAAS analytics company, or you build internal data products for a traditional enterprise, join me as I dig into what’s working—and what isn’t. Hashtag: #ExperiencingData. PODCAST HOMEPAGE: For 1-page summaries and full text transcripts, join my Insights mailing list on the podcast homepage: https://designingforanalytics.com/ed ABOUT THE HOST, BRIAN T. O’NEILL: https://designingforanalytics.com/bio/
Episodes
Tuesday Sep 22, 2020
Tuesday Sep 22, 2020
Today I’m going solo on Experiencing Data! Over the years, I have worked with a lot of leaders of data-driven software initiatives with all sorts of titles. Today, I decided to focus the podcast episode on what I think makes the top product management and digital/software leaders stand out, particularly in the space of enterprise software, analytics applications, and decision support tools.
This episode is for anyone leading a software application or product initiative that has to produce real value, and not just a technology output of some kind. When I recorded this episode, I largely had “product managers” in mind, but titles can vary significantly. Additionally, this episode focuses on my perspective as a product/UX design consultant and advisor, focusing specifically at the traits associated with these leaders’ ability to produce valuable, innovative solutions customers need and want. A large part of being a successful software leader also involves managing teams and other departments that aren’t directly a part of the product strategy and design/creation process, however I did not go deep into these aspects today. As a disclaimer, my ideas are not based on research. They’re just my opinions. Some of the topics I covered include:
- The role of skepticism
- The misunderstanding of what it means to be a “PM”
- The way top software leaders collaborate with UX professionals, designers, and engineering/tech leads
- How top leaders treat UX when building customer-focused technology
- How top product management leaders define success and make a strategy design-actionable
- The ways in which great PMs enable empathy in their teams and evangelize meaningful user research
- The output vs. outcome mindset
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