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Is the value of your enterprise analytics SAAS or AI product not obvious through it’s UI/UX? Got the data and ML models right...but user adoption of your dashboards and UI isn’t what you hoped it would be? While it is easier than ever to create AI and analytics solutions from a technology perspective, do you find as a founder or product leader that getting users to use and buyers to buy seems harder than it should be? If you lead an internal enterprise data team, have you heard that a ”data product” approach can help—but you’re concerned it’s all hype? My name is Brian T. O’Neill, and on Experiencing Data—one of the top 2% of podcasts in the world—I share the stories of leaders who are leveraging product and UX design to make SAAS analytics, AI applications, and internal data products indispensable to their customers. After all, you can’t create business value with data if the humans in the loop can’t or won’t use your solutions. Every 2 weeks, I release interviews with experts and impressive people I’ve met who are doing interesting work at the intersection of enterprise software product management, UX design, AI and analytics—work that you need to hear about and from whom I hope you can borrow strategies. I also occasionally record solo episodes on applying UI/UX design strategies to data products—so you and your team can unlock financial value by making your users’ and customers’ lives better. Hashtag: #ExperiencingData. JOIN MY INSIGHTS LIST FOR 1-PAGE EPISODE SUMMARIES, TRANSCRIPTS, AND FREE UX STRATEGY TIPS https://designingforanalytics.com/ed ABOUT THE HOST, BRIAN T. O’NEILL: https://designingforanalytics.com/bio/
Episodes
Tuesday Jan 29, 2019
Tuesday Jan 29, 2019
Jason Krantz is the Director of Business Analytics & Insights for the 135-year old company, Weil McLain and Marley Engineered Products. While the company is responsible for helping keeping homes and businesses warm, Jason is responsible for the creation and growth of analytical capabilities at Weil McLain, and was recognized in 2017 as a “Top 40 Under 40” in the HVAC industry. I’m not surprised given his posts on LinkedIn; Jason seems very focused on satisfying his internal customers and ensuring that there is practical business value anchoring their analytics initiatives. We talked about:
- How Jason’s team keeps their data accessible and relevant to the issue they need to solve for their customer.
- How Jason strives to keep the information simple and clean for the customer.
- How does Jason help drive analytics in a company culture with a lot of legacy (from its people to its parts)
- The importance of focusing on context
- How Jason drives his team to be business partners, and not report generators
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Quotes from Jason Krantz:
“You realize that small quick wins are very effective because, at its core, it’s really important to get executive buy-in.”
“I’m a huge fan of simplicity. As analytics pros, we could very easily make very complex, very intricate models, and just, ‘Oh, look at how smart we are.’ It doesn’t help our customers. …we only use about two or three different visual types and we use mostly the exact same visual set-up. I can train a sales rep for probably five minutes on all of our reporting because if you understand one, you’re going to understand everything. That gets to the theme again of just simplicity. Don’t over complicate, keep it simple, keep it clean.”
“…To get buy-in, you really got to have your business case, even to your internal customers, really dialed in. If you just bring them a bunch of crap, that’s how you’re going to lose credibility. They’re going to be like, “I don’t have the time to waste with you,” even though we’re trying to be helpful.”
“What my team and I do is we really help companies weaponize their data assets.”
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