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Is the value of your enterprise analytics SAAS or AI product not obvious through it’s UI/UX? Got the data and ML models right...but user adoption of your dashboards and UI isn’t what you hoped it would be? While it is easier than ever to create AI and analytics solutions from a technology perspective, do you find as a founder or product leader that getting users to use and buyers to buy seems harder than it should be? If you lead an internal enterprise data team, have you heard that a ”data product” approach can help—but you’re concerned it’s all hype? My name is Brian T. O’Neill, and on Experiencing Data—one of the top 2% of podcasts in the world—I share the stories of leaders who are leveraging product and UX design to make SAAS analytics, AI applications, and internal data products indispensable to their customers. After all, you can’t create business value with data if the humans in the loop can’t or won’t use your solutions. Every 2 weeks, I release interviews with experts and impressive people I’ve met who are doing interesting work at the intersection of enterprise software product management, UX design, AI and analytics—work that you need to hear about and from whom I hope you can borrow strategies. I also occasionally record solo episodes on applying UI/UX design strategies to data products—so you and your team can unlock financial value by making your users’ and customers’ lives better. Hashtag: #ExperiencingData. JOIN MY INSIGHTS LIST FOR 1-PAGE EPISODE SUMMARIES, TRANSCRIPTS, AND FREE UX STRATEGY TIPS https://designingforanalytics.com/ed ABOUT THE HOST, BRIAN T. O’NEILL: https://designingforanalytics.com/bio/
Episodes
Tuesday Feb 26, 2019
Tuesday Feb 26, 2019
Jim Psota is the Co-Founder and CTO of Panjiva, which was named one of the top 10 Most Innovative Data Science Companies in the World by Fast Company in 2018. Panjiva has mapped the global supply chain using a combination of over 1B shipping transactions and machine learning, and recently the company was acquired by S&P Global.
Jim has spoken about artificial intelligence and entrepreneurship at Harvard Business School, MIT, and The White House, and at numerous academic and industry conferences. He also serves on the World Economic Forum’s Working Group for Artificial Intelligence and has done Ph.D. research in computer science at MIT. Some of the topics we discuss in today’s episode include:
- What Jim learned from starting Panjiva from a data-first approach
- Brian and Jim’s thoughts on problem solving driven by use cases and people vs. data and AI
- 3 things Jim wants teams to get right with data products
- Jim and Brian’s thoughts on “blackbox” analytics that try to mask complex underlying data to make the UX easier
- How Jim balances the messiness of 20+ third-party data sources, designing a good product, and billions of data points
Resources and Links:
Quotes from Jim Psota
“When you’re dealing with essentially resolving 1.5 billion records, you could think of that you need to compute 1.5 billion squared pairs of potential similarities.”
“It’s much more fulfilling to be building for a person or a set of people that you’ve actually talked to… The engineers are going to develop a much better product and frankly be much happier having that connection to the user.”
“We have crossed a pretty cool threshold where a lot of value can be created now because we have this nice combination of data availability, strong algorithms, and compute power.”
“In our case and many other company’s cases, taking third-party data, no matter where you’re getting your data, there’s going to be issues with it, there’s going to be delays, format changes, granularity differences.”
“As much as possible, we try to use the tools of data science to actually correct the data deficiency or impute or whatever technique is actually going to be better than nothing, but then say this was imputed or this is reported versus imputed…then over time, the user starts to understand if it’s gray italics [the data] was imputed, and if it’s black regular text, that’s reported data, for example.”
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