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If you’re a leader tasked with generating business and org. value through ML/AI and analytics, you’ve probably struggled with low user adoption. Making the tech gets easier, but getting users to use, and buyers to buy, remains difficult—but you’ve heard a ”data product” approach can help. Can it? My name is Brian T. O’Neill, and on Experiencing Data—one of the top 2% of podcasts in the world—I offer you a consulting designer’s perspective on why creating ML and analytics outputs isn’t enough to create business and UX outcomes. How can UX design and product management help you create innovative ML/AI and analytical data products? What exactly are data products—and how can data product management help you increase user adoption of ML/analytics—so that stakeholders can finally see the business value of your data? Every 2 weeks, I answer these questions via solo episodes and interviews with innovative chief data officers, data product management leaders, and top UX professionals. Hashtag: #ExperiencingData. PODCAST HOMEPAGE: Get 1-page summaries, text transcripts, and join my Insights mailing list: https://designingforanalytics.com/ed ABOUT THE HOST, BRIAN T. O’NEILL: https://designingforanalytics.com/bio/
Episodes
Tuesday Oct 08, 2019
Tuesday Oct 08, 2019
Dr. Murray Cantor has a storied career that spans decades. Recently, he founded Aptage, a company that provides project risk management tools using Bayesian Estimation and machine learning. He’s also the chief scientist at Hail Sports, which focuses on applying precision medicine techniques to sports performance. In his spare time, he’s a consulting mathematician at Pattern Computer, a firm that engineers state-of-the-art pattern recognition solutions for industrial customers.
Join Murray and I as we explore the cutting edge of AI and cover:
- Murray’s approach to automating processes that humans typically do, the role humans have in the design phase, and how he thinks about designing affordances for human intervention in automated systems
- Murray’s opinion on causal modeling (explainability/interpretability), the true stage we are in with XAI, and what’s next for causality in AI models
- Murray’s opinions about the 737 Max’s automated trim control system interface (or lack thereof) and how it should have been designed The favorite method Murray has for predicting outcomes from small data sets
- The major skill gaps Murray sees with young data scientists in particular
- How using science fiction stories can stimulate creative thinking and help kick off an AI initiative successfully with clients, customers and stakeholders
Resources and Links
New York Times Expose article on the Boeing 737 Max
New Your Times Article on the 737 Max whistleblower
Quotes from Today’s Episode
“We’re in that stage of this industrial revolution we’re going through with augmenting people’s ability with machine learning. Right now it’s more of a craft than a science. We have people out there who are really good at working with these techniques and algorithms. But they don’t necessarily understand they’re essentially a solution looking for a problem.” — Murray
“A lot of design principles are the same whether or not you have AI. AI just raises the stakes.” — Murray
“The big companies right now are jumping the guns and saying they have explainable AI when they don’t. It’s going to take a while to really get there.” — Murray
“Sometimes, it’s not always understood by non-designers, but you’re not testing the people. You’re actually testing the system. In fact, sometimes they tell you to avoid using the word test when you’re talking to a participant, and you tell them it’s a study to evaluate a piece of software, or in this case a cockpit, to figure out if it’s the right design or not. It’s so that they don’t feel like they’re a rat in the maze. In reality, we’re studying the maze.” — Brian
“Really fundamental to understanding user experience and design is to ask the question, who is the population of people who are going to use this and what is their range of capability?” – Murray
“Take the implementation hats off and come up with a moonshot vision. From the moonshot, you might find out there are these little tangents that are actually feasible increments. If you never let yourself dream big, you’ll never hit the small incremental steps that you may be able to take.” — Brian
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