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Is the value of your enterprise analytics SAAS or AI product not obvious through it’s UI/UX? Got the data and ML models right...but user adoption of your dashboards and UI isn’t what you hoped it would be? While it is easier than ever to create AI and analytics solutions from a technology perspective, do you find as a founder or product leader that getting users to use and buyers to buy seems harder than it should be? If you lead an internal enterprise data team, have you heard that a ”data product” approach can help—but you’re concerned it’s all hype? My name is Brian T. O’Neill, and on Experiencing Data—one of the top 2% of podcasts in the world—I share the stories of leaders who are leveraging product and UX design to make SAAS analytics, AI applications, and internal data products indispensable to their customers. After all, you can’t create business value with data if the humans in the loop can’t or won’t use your solutions. Every 2 weeks, I release interviews with experts and impressive people I’ve met who are doing interesting work at the intersection of enterprise software product management, UX design, AI and analytics—work that you need to hear about and from whom I hope you can borrow strategies. I also occasionally record solo episodes on applying UI/UX design strategies to data products—so you and your team can unlock financial value by making your users’ and customers’ lives better. Hashtag: #ExperiencingData. JOIN MY INSIGHTS LIST FOR 1-PAGE EPISODE SUMMARIES, TRANSCRIPTS, AND FREE UX STRATEGY TIPS https://designingforanalytics.com/ed ABOUT THE HOST, BRIAN T. O’NEILL: https://designingforanalytics.com/bio/
Episodes

Tuesday Oct 08, 2019
Tuesday Oct 08, 2019
Dr. Murray Cantor has a storied career that spans decades. Recently, he founded Aptage, a company that provides project risk management tools using Bayesian Estimation and machine learning. He’s also the chief scientist at Hail Sports, which focuses on applying precision medicine techniques to sports performance. In his spare time, he’s a consulting mathematician at Pattern Computer, a firm that engineers state-of-the-art pattern recognition solutions for industrial customers.
Join Murray and I as we explore the cutting edge of AI and cover:
- Murray’s approach to automating processes that humans typically do, the role humans have in the design phase, and how he thinks about designing affordances for human intervention in automated systems
- Murray’s opinion on causal modeling (explainability/interpretability), the true stage we are in with XAI, and what’s next for causality in AI models
- Murray’s opinions about the 737 Max’s automated trim control system interface (or lack thereof) and how it should have been designed The favorite method Murray has for predicting outcomes from small data sets
- The major skill gaps Murray sees with young data scientists in particular
- How using science fiction stories can stimulate creative thinking and help kick off an AI initiative successfully with clients, customers and stakeholders
Resources and Links
New York Times Expose article on the Boeing 737 Max
New Your Times Article on the 737 Max whistleblower
Quotes from Today’s Episode
“We’re in that stage of this industrial revolution we’re going through with augmenting people’s ability with machine learning. Right now it’s more of a craft than a science. We have people out there who are really good at working with these techniques and algorithms. But they don’t necessarily understand they’re essentially a solution looking for a problem.” — Murray
“A lot of design principles are the same whether or not you have AI. AI just raises the stakes.” — Murray
“The big companies right now are jumping the guns and saying they have explainable AI when they don’t. It’s going to take a while to really get there.” — Murray
“Sometimes, it’s not always understood by non-designers, but you’re not testing the people. You’re actually testing the system. In fact, sometimes they tell you to avoid using the word test when you’re talking to a participant, and you tell them it’s a study to evaluate a piece of software, or in this case a cockpit, to figure out if it’s the right design or not. It’s so that they don’t feel like they’re a rat in the maze. In reality, we’re studying the maze.” — Brian
“Really fundamental to understanding user experience and design is to ask the question, who is the population of people who are going to use this and what is their range of capability?” – Murray
“Take the implementation hats off and come up with a moonshot vision. From the moonshot, you might find out there are these little tangents that are actually feasible increments. If you never let yourself dream big, you’ll never hit the small incremental steps that you may be able to take.” — Brian
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