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Is the value of your enterprise analytics SAAS or AI product not obvious through it’s UI/UX? Got the data and ML models right...but user adoption of your dashboards and UI isn’t what you hoped it would be? While it is easier than ever to create AI and analytics solutions from a technology perspective, do you find as a founder or product leader that getting users to use and buyers to buy seems harder than it should be? If you lead an internal enterprise data team, have you heard that a ”data product” approach can help—but you’re concerned it’s all hype? My name is Brian T. O’Neill, and on Experiencing Data—one of the top 2% of podcasts in the world—I share the stories of leaders who are leveraging product and UX design to make SAAS analytics, AI applications, and internal data products indispensable to their customers. After all, you can’t create business value with data if the humans in the loop can’t or won’t use your solutions. Every 2 weeks, I release interviews with experts and impressive people I’ve met who are doing interesting work at the intersection of enterprise software product management, UX design, AI and analytics—work that you need to hear about and from whom I hope you can borrow strategies. I also occasionally record solo episodes on applying UI/UX design strategies to data products—so you and your team can unlock financial value by making your users’ and customers’ lives better. Hashtag: #ExperiencingData. JOIN MY INSIGHTS LIST FOR 1-PAGE EPISODE SUMMARIES, TRANSCRIPTS, AND FREE UX STRATEGY TIPS https://designingforanalytics.com/ed ABOUT THE HOST, BRIAN T. O’NEILL: https://designingforanalytics.com/bio/
Episodes

Tuesday Jan 28, 2020
Tuesday Jan 28, 2020
Ganes Kesari is the co-founder and head of analytics and AI labs at Gramener, a software company that helps organizations tell more effective stories with their data through robust visualizations. He’s also an advisor, public speaker, and author who talks about AI in plain English so that a general audience can understand it. Prior to founding Gramener, Ganes worked at companies like Cognizant, Birlasoft, and HCL Technologies serving in various management and analyst roles.
Join Ganes and I as we talk about how design, as a core competency, has enabled Gramener’s analytics and machine learning work to produce better value for clients. We also touched on:
- Why Ganes believes the gap between the business and data analytics organizations is getting smaller
- How AI (and some other buzzwords) are encouraging more and more investments in understanding data
- Ganes’ opinions about the “analytics translator” role
- How companies might think they are unique for not using “traditional agile”—when in fact that’s what everyone is doing
- Ganes’ thoughts on the similarities of use cases across verticals and the rise of verticalized deep data science solutions
- Why Ganes believes organizations are increasingly asking for repeatable data science solutions
- The pivotal role that empathy plays in convincing someone to use your software or data model
- How Ganes’ team approaches client requests for data science projects, the process they follow to identify use cases for AI, and how they use AI to identify the biggest business problem that can be solved
- What Ganes believes practitioners should consider when moving data projects forward at their organizations
Resources and Links
Ganes Kesari on Twitter: @Kesaritweets
Ganes Kesari on LinkedIn: https://www.linkedin.com/in/ganes-kesari/
Quotes from Today’s Episode
“People tend to have some in-house analytics capability. They’re reaching out for design. Then it’s more of where people feel that the adoption hasn’t happened. They have that algorithm but no one understands its use. And then they try to buy some license or some exploratory visualization tools and they try their hand at it and they’ve figured out that it probably needs a lot more than some cute charts or some dashboards. It can’t be an afterthought. That’s when they reach out.” — Ganes
“Now a lot more enquiries, a lot more engagements are happening centrally at the enterprise level where they have realized the need for data science and they want to run it centrally so it’s no longer isolated silos.” — Ganes
“I see that this is a slightly broader movement where people are understanding the value of data and they see that it is something that they can’t avoid or they can’t prioritize it lower anymore.“ — Ganes
“While we have done a few hundred consulting engagements and help with bespoke solutions, there is still an element of commonality. So that’s where we abstracted some of those, the common or technology requirements and common solutions into our platform.” — Ganes
“My general perception is that most data science and analytics firms don’t think about design as a core competency or part of analytics and data science—at least not beyond perhaps data visualization.” —Brian
“I was in a LinkedIn conversation today about this and some comments that Tom Davenport had made on this show a couple of episodes ago. He was talking about how we need this type of role that goes out and understands how data is used and how systems and software are used such that we can better align the solutions with what people are doing. And I was like, ‘amen.’ That’s actually not a new role though; it’s what good designers do!” — Brian
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