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Does the value of your insights, analytics, or automated intelligence product sometimes feel invisible to buyers and users? Does your product have impressive analytics and AI technology, but user adoption and sales still are not where you want them to be?
While it has never been easier to build data-driven products, why does it still seem so hard to build indispensable data products that users can't live without—and will gladly pay for?
I’m Brian T. O’Neill, and on Experiencing Data — a Listen Notes top 2% global podcast — I help founders and B2B software product leaders close the Invisible Intelligence Gap through solo episodes and interviews with leaders at the intersection of product management, UX design, analytics, and AI.
If you’re building analytics, BI, or automated intelligence (AI) products, this non-technical show will help you better connect your product to outcomes, value, and the human factors that still matter — even in the age of AI.
Subscribe today on all major platforms or browse the episode archive.
Get 1-Page Episode Summaries:
https://designingforanalytics.com/experiencing-data-podcast/
About the Host, Brian T. O'Neill:
https://designingforanalytics.com/bio/
Episodes
Tuesday Oct 20, 2020
Tuesday Oct 20, 2020
50 episodes! I can’t believe it. Since it’s somewhat of a milestone for the show, I decided to do another solo round of Experiencing Data, following the positive feedback that I’ve gotten from the last few episodes. Today, I want to help you think about ways to practice creativity when you and your organization are living in an analytical world, creating analytics for a living, and thinking logically and rationally. Why? Because creativity is what leads to innovation, and the sciences says a lot of decision making is not rational. This means we have to tap things besides logical reasoning and data to bring data products to our customers that they will love...and use. (Sorry!)
One of the biggest blockers to creativity is in the organ above your shoulders and between your ears. I frequently encounter highly talented technical professionals who find creativity to be a foreign thing reserved for people like artists. They don’t think of themselves as being creative, and believe it is an innate talent instead of a skill. If you have ever said, “I don’t have a creative bone in my body,” then this episode is for you.
As with most technical concepts, practicing creativity is a skill most people can develop, and if you can inculcate a mix of thinking approaches into your data product and analytical solution development, you’re more likely to come up with innovative solutions that will delight your customers. The first thing to realize though is that this isn’t going to be on the test. You can’t score a “92” or a “67” out of 100. There’s no right answer to look up online. When you’re ready to let go of all that, grab your headphones and jump in. I’ll even tell you a story to get going.
Links Referenced
Previous podcast with Steve Rader
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