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Is the value of your enterprise analytics SAAS or AI product not obvious through it’s UI/UX? Got the data and ML models right...but user adoption of your dashboards and UI isn’t what you hoped it would be? While it is easier than ever to create AI and analytics solutions from a technology perspective, do you find as a founder or product leader that getting users to use and buyers to buy seems harder than it should be? If you lead an internal enterprise data team, have you heard that a ”data product” approach can help—but you’re concerned it’s all hype? My name is Brian T. O’Neill, and on Experiencing Data—one of the top 2% of podcasts in the world—I share the stories of leaders who are leveraging product and UX design to make SAAS analytics, AI applications, and internal data products indispensable to their customers. After all, you can’t create business value with data if the humans in the loop can’t or won’t use your solutions. Every 2 weeks, I release interviews with experts and impressive people I’ve met who are doing interesting work at the intersection of enterprise software product management, UX design, AI and analytics—work that you need to hear about and from whom I hope you can borrow strategies. I also occasionally record solo episodes on applying UI/UX design strategies to data products—so you and your team can unlock financial value by making your users’ and customers’ lives better. Hashtag: #ExperiencingData. JOIN MY INSIGHTS LIST FOR 1-PAGE EPISODE SUMMARIES, TRANSCRIPTS, AND FREE UX STRATEGY TIPS https://designingforanalytics.com/ed ABOUT THE HOST, BRIAN T. O’NEILL: https://designingforanalytics.com/bio/
Episodes
Tuesday Sep 19, 2023
Tuesday Sep 19, 2023
Today I’m joined by Anthony Deighton, General Manager of Data Products at Tamr. Throughout our conversation, Anthony unpacks his definition of a data product and we discuss whether or not he feels that Tamr itself is actually a data product. Anthony shares his views on why it’s so critical to focus on solving for customer needs and not simply the newest and shiniest technology. We also discuss the challenges that come with building a product that’s designed to facilitate the creation of better internal data products, as well as where we are in this new wave of data product management, and the evolution of the role.
Highlights/ Skip to:
- I introduce Anthony, General Manager of Data Products at Tamr, and the topics we’ll be discussing today (00:37)
- Anthony shares his observations on how BI analytics are an inch deep and a mile wide due to the data that’s being input (02:31)
- Tamr’s focus on data products and how that reflects in Anthony’s recent job change from Chief Product Officer to General Manager of Data Products (04:35)
- Anthony’s definition of a data product (07:42)
- Anthony and I explore whether he feels that decision support is necessary for a data product (13:48)
- Whether or not Anthony feels that Tamr qualifies as a data product (17:08)
- Anthony speaks to the importance of focusing on outcomes and benefits as opposed to endlessly knitting together features and products (19:42)
- The challenges Anthony sees with metrics like Propensity to Churn (21:56)
- How Anthony thinks about design in a product like Tamr (30:43)
- Anthony shares how data science at Tamr is a tool in his toolkit and not viewed as a “fourth” leg of the product triad/stool (36:01)
- Anthony’s views on where we are in the evolution of the DPM role (41:25)
- What Anthony would do differently if he could start over at Tamr knowing what he knows now (43:43)
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