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If you’re a leader tasked with generating business and org. value through ML/AI and analytics, you’ve probably struggled with low user adoption. Making the tech gets easier, but getting users to use, and buyers to buy, remains difficult—but you’ve heard a ”data product” approach can help. Can it? My name is Brian T. O’Neill, and on Experiencing Data—one of the top 2% of podcasts in the world—I offer you a consulting designer’s perspective on why creating ML and analytics outputs isn’t enough to create business and UX outcomes. How can UX design and product management help you create innovative ML/AI and analytical data products? What exactly are data products—and how can data product management help you increase user adoption of ML/analytics—so that stakeholders can finally see the business value of your data? Every 2 weeks, I answer these questions via solo episodes and interviews with innovative chief data officers, data product management leaders, and top UX professionals. Hashtag: #ExperiencingData. PODCAST HOMEPAGE: Get 1-page summaries, text transcripts, and join my Insights mailing list: https://designingforanalytics.com/ed ABOUT THE HOST, BRIAN T. O’NEILL: https://designingforanalytics.com/bio/
Episodes
Tuesday Oct 03, 2023
Tuesday Oct 03, 2023
Today I’m joined by Jonathan Cairns-Terry, who is the Head of Insight Products at the Care Quality Commission. The Care Quality Commission is the the regulator for England for health and social care, and Jonathan recently joined their data team and is working to transform their approach to be more product-led and user-centric. Throughout our conversation, Jonathan shares valuable insights into what the first year of that type of shift looks like, and why it’s important to focus on outcomes, and how he measures progress. Jonathan and I explore the signals that told Jonathan it’s time for his team to invest in a designer, the benefits he’s gotten from UX research on his team, and the recent successes that Jonathan’s team is seeing as a result of implementing this approach. Jonathan is also a Founding Member of the Data Product Leadership Community and we discuss his upcoming webinar for the group on Oct 12, 2023.
Highlights/ Skip to:
- I introduce Jonathan, who is the Head of Insight Products at the Care Quality Commission in the UK (00:37)
- How Jonathan went from being a “maths person” to being a “product person” (01:02)
- Who uses the data products that Jonthan makes at the Care Quality Commission (02:44)
- Jonathan describes the recent transition towards a product focus (03:45)
- How Jonathan expresses and measures the benefit and purpose of a product-led orientation, and how the team has embraced the transformation (07:08)
- The nuance between evaluating outcomes and measuring outputs in a product-led approach, and how UX research has impacted Jonathan’s team (12:53)
- What signals Jonathan received that told him it’s time to hire a designer (17:05)
- How Jonathan’s team approaches shadowing users (21:20)
- Some of the recent successes of the product-led approach Jonathan is implementing on his team (25:28)
- What Jonathan would change if he had to start the process of moving to outcomes over outputs with his team all over again (30:04)
- Get the full scoop on the topics discussed in this episode on October 12, 2023 when Jonathan presents his deep-dive webinar to the Data Product Leadership Community. Available to members only. Apply today.
Links
- Care Quality Commission: https://www.cqc.org.uk/
- LinkedIn: https://www.linkedin.com/in/jcairnsterry
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