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If you’re a leader tasked with generating business and org. value through ML/AI and analytics, you’ve probably struggled with low user adoption. Making the tech gets easier, but getting users to use, and buyers to buy, remains difficult—but you’ve heard a ”data product” approach can help. Can it? My name is Brian T. O’Neill, and on Experiencing Data—one of the top 2% of podcasts in the world—I offer you a consulting designer’s perspective on why creating ML and analytics outputs isn’t enough to create business and UX outcomes. How can UX design and product management help you create innovative ML/AI and analytical data products? What exactly are data products—and how can data product management help you increase user adoption of ML/analytics—so that stakeholders can finally see the business value of your data? Every 2 weeks, I answer these questions via solo episodes and interviews with innovative chief data officers, data product management leaders, and top UX professionals. Hashtag: #ExperiencingData. PODCAST HOMEPAGE: Get 1-page summaries, text transcripts, and join my Insights mailing list: https://designingforanalytics.com/ed ABOUT THE HOST, BRIAN T. O’NEILL: https://designingforanalytics.com/bio/
Episodes
Tuesday Oct 17, 2023
Tuesday Oct 17, 2023
Today I’m joined by Vishal Singh, Head of Data Products at Starburst and co-author of the newly published e-book, Data Products for Dummies. Throughout our conversation, Vishal explains how the variations in definitions for a data product actually led to the creation of the e-book, and we discuss the differences between our two definitions. Vishal gives a detailed description of how he believes Data Product Managers should be conducting their discovery and gathering feedback from end users, and how his team evaluates whether their data products are truly successful and user-friendly.
Highlights/ Skip to:
- I introduce Vishal, the Head of Data Products at Starburst and contributor of the e-book Data Products for Dummies (00:37)
- Vishal describes how his customers at Starburst all had a common problem, but differing definitions of a data product, which led to the creation of his e-book (01:15)
- Vishal shares his one-sentence definition of a data product (02:50)
- How Vishal’s definition of a data product differs from mine, and we both expand on the possibilities between the two (05:33)
- The tactics Vishal uses to useful feedback to ensure the data products he develops are valuable for end users (07:48)
- Why Vishal finds it difficult to get one on one feedback from users during the iteration phase of data product development (11:07)
- The danger of sunk cost bias in the iteration phase of data product development (13:10)
- Vishal describes how he views the role of a DPM when it comes to doing effective initial discovery (15:27)
- How Vishal structures his teams and their interactions with each other and their end users (21:34)
- Vishal’s thoughts on how design affects both data scientists and end users (24:16)
- How DPMs at Starburst evaluate if the data product design is user-friendly (28:45)
- Vishal’s views on where Designers are valuable in the data product development process (35:00)
- Vishal and I discuss the importance of ensuring your products truly solve your user’s problems (44:44)
- Where you can learn more about Vishal’s upcoming events and the e-book, Data Products for Dummies (49:48)
Links
- Starburst: https://www.starburst.io/
- Data Products for Dummies: https://www.starburst.io/info/data-products-for-dummies/
- “How to Measure the Impact of Data Products with Doug Hubbard”: https://designingforanalytics.com/resources/episodes/080-how-to-measure-the-impact-of-data-productsand-anything-else-with-forecasting-and-measurement-expert-doug-hubbard/
- Trino Summit: https://www.starburst.io/info/trinosummit2023/
- Galaxy Platform: https://www.starburst.io/platform/starburst-galaxy/
- Datanova Summit: https://www.starburst.io/datanova/
- LinkedIn: https://www.linkedin.com/in/singhsvishal/
- Twitter: https://twitter.com/vishal_singh
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