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Is the value of your enterprise analytics SAAS or AI product not obvious through it’s UI/UX? Got the data and ML models right...but user adoption of your dashboards and UI isn’t what you hoped it would be? While it is easier than ever to create AI and analytics solutions from a technology perspective, do you find as a founder or product leader that getting users to use and buyers to buy seems harder than it should be? If you lead an internal enterprise data team, have you heard that a ”data product” approach can help—but you’re concerned it’s all hype? My name is Brian T. O’Neill, and on Experiencing Data—one of the top 2% of podcasts in the world—I share the stories of leaders who are leveraging product and UX design to make SAAS analytics, AI applications, and internal data products indispensable to their customers. After all, you can’t create business value with data if the humans in the loop can’t or won’t use your solutions. Every 2 weeks, I release interviews with experts and impressive people I’ve met who are doing interesting work at the intersection of enterprise software product management, UX design, AI and analytics—work that you need to hear about and from whom I hope you can borrow strategies. I also occasionally record solo episodes on applying UI/UX design strategies to data products—so you and your team can unlock financial value by making your users’ and customers’ lives better. Hashtag: #ExperiencingData. JOIN MY INSIGHTS LIST FOR 1-PAGE EPISODE SUMMARIES, TRANSCRIPTS, AND FREE UX STRATEGY TIPS https://designingforanalytics.com/ed ABOUT THE HOST, BRIAN T. O’NEILL: https://designingforanalytics.com/bio/
Episodes
Tuesday Oct 17, 2023
Tuesday Oct 17, 2023
Today I’m joined by Vishal Singh, Head of Data Products at Starburst and co-author of the newly published e-book, Data Products for Dummies. Throughout our conversation, Vishal explains how the variations in definitions for a data product actually led to the creation of the e-book, and we discuss the differences between our two definitions. Vishal gives a detailed description of how he believes Data Product Managers should be conducting their discovery and gathering feedback from end users, and how his team evaluates whether their data products are truly successful and user-friendly.
Highlights/ Skip to:
- I introduce Vishal, the Head of Data Products at Starburst and contributor of the e-book Data Products for Dummies (00:37)
- Vishal describes how his customers at Starburst all had a common problem, but differing definitions of a data product, which led to the creation of his e-book (01:15)
- Vishal shares his one-sentence definition of a data product (02:50)
- How Vishal’s definition of a data product differs from mine, and we both expand on the possibilities between the two (05:33)
- The tactics Vishal uses to useful feedback to ensure the data products he develops are valuable for end users (07:48)
- Why Vishal finds it difficult to get one on one feedback from users during the iteration phase of data product development (11:07)
- The danger of sunk cost bias in the iteration phase of data product development (13:10)
- Vishal describes how he views the role of a DPM when it comes to doing effective initial discovery (15:27)
- How Vishal structures his teams and their interactions with each other and their end users (21:34)
- Vishal’s thoughts on how design affects both data scientists and end users (24:16)
- How DPMs at Starburst evaluate if the data product design is user-friendly (28:45)
- Vishal’s views on where Designers are valuable in the data product development process (35:00)
- Vishal and I discuss the importance of ensuring your products truly solve your user’s problems (44:44)
- Where you can learn more about Vishal’s upcoming events and the e-book, Data Products for Dummies (49:48)
Links
- Starburst: https://www.starburst.io/
- Data Products for Dummies: https://www.starburst.io/info/data-products-for-dummies/
- “How to Measure the Impact of Data Products with Doug Hubbard”: https://designingforanalytics.com/resources/episodes/080-how-to-measure-the-impact-of-data-productsand-anything-else-with-forecasting-and-measurement-expert-doug-hubbard/
- Trino Summit: https://www.starburst.io/info/trinosummit2023/
- Galaxy Platform: https://www.starburst.io/platform/starburst-galaxy/
- Datanova Summit: https://www.starburst.io/datanova/
- LinkedIn: https://www.linkedin.com/in/singhsvishal/
- Twitter: https://twitter.com/vishal_singh
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