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Is the value of your enterprise analytics SAAS or AI product not obvious through it’s UI/UX? Got the data and ML models right...but user adoption of your dashboards and UI isn’t what you hoped it would be? While it is easier than ever to create AI and analytics solutions from a technology perspective, do you find as a founder or product leader that getting users to use and buyers to buy seems harder than it should be? If you lead an internal enterprise data team, have you heard that a ”data product” approach can help—but you’re concerned it’s all hype? My name is Brian T. O’Neill, and on Experiencing Data—one of the top 2% of podcasts in the world—I share the stories of leaders who are leveraging product and UX design to make SAAS analytics, AI applications, and internal data products indispensable to their customers. After all, you can’t create business value with data if the humans in the loop can’t or won’t use your solutions. Every 2 weeks, I release interviews with experts and impressive people I’ve met who are doing interesting work at the intersection of enterprise software product management, UX design, AI and analytics—work that you need to hear about and from whom I hope you can borrow strategies. I also occasionally record solo episodes on applying UI/UX design strategies to data products—so you and your team can unlock financial value by making your users’ and customers’ lives better. Hashtag: #ExperiencingData. JOIN MY INSIGHTS LIST FOR 1-PAGE EPISODE SUMMARIES, TRANSCRIPTS, AND FREE UX STRATEGY TIPS https://designingforanalytics.com/ed ABOUT THE HOST, BRIAN T. O’NEILL: https://designingforanalytics.com/bio/
Episodes

Tuesday Dec 15, 2020
054 - Jared Spool on Designing Innovative ML/AI and Analytics User Experiences
Tuesday Dec 15, 2020
Tuesday Dec 15, 2020
Jared Spool is arguably the most well-known name in the field of design and user experience. For more than a decade, he has beena witty, powerful voice for why UX is critical to value creation within businesses. Formerly an engineer, Jared started working in UX in 1978, founded UIE (User Interface Engineering) in 1988, and has helped establish the field over the last 30 years. In addition, he advised the US Digital Service / Executive Office of President Obama and in 2016, Jared co-founded the Center Centre, the user experience design school that’s creating a new generation of industry-ready UX designers.
Today however, we turned to the topic of UX in the context of analytics, ML and AI—and what teams–especially those without trained designers on staff–need to know about creating successful data products.
In our chat, we covered:
- Jared’s definition of “design”
- The definition of UX outcomes, and who should be responsible for defining and delivering them
- Understanding the “value chain” of user experience and the idea that “everyone” creating the solution is a designer and responsible for UX
- Brian’s take on the current state of data and AI-awareness within the field of UX —and whether Jared agrees with Brian’s perceptions
- Why teams should use visual aids to drive change and innovation, and two tools they can use to execute this
- The relationship between data literacy and design
- The type of math training Jared thinks is missing in education and why he thinks it should replace calculus in high school -- Examples of how UX design directly addresses privacy and ethical issues with intelligent devices
- Some example actions that leaders who are new to the UX profession can do immediately to start driving more value with data products
Quotes from Today’s Episode
“Center Centre is a school in Chattanooga for creating UX designers, and it's also the name of the professional development business that we've created around it that helps organizations create and exude excellence in terms of making UX design and product services…” - Jared
“The reality is this: on the other side of all that data, there are people. There's the direct people who are interacting with the data directly, interacting with the intelligence interacting with the various elements of what's going on, but at the same time, there's indirect folks. If someone is making decisions based on that intelligence, those decisions affect somebody else's life.” - Jared
“I think something that's missing frequently here is the inability to think beyond the immediate customer who requests a solution.” Brian
“The fact that there are user experience teams anywhere is sort of a new and novel thing. A decade ago, that was very unlikely that you'd go into a business and there’d be a user experience team of any note that had any sort of influence across the business.” - Jared
[At Netflix], we'd probably put the people who work in the basement on [server and network] performance at the opposite side of the chart from the people who work on the user interface or what we consider the user experience of Netflix […] Except at that one moment where someone's watching their favorite film, and that little spinny thing comes up, and the film pauses, and the experience is completely interrupted. And it's interrupted because the latency, and the throughput, and the resilience of the network are coming through to the user interface. And suddenly, that group of people in the basement are the most important UX designers at Netflix. - Jared
My feeling is, with the exception of perhaps the FANG companies, the idea of designers being required, or part of the equation when we're developing probabilistic solutions that use machine learning etc., well, it's not even part of the conversation with most user experience leaders that I talk to. - Brian
Links
- Center Centre website
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