107.5K
Downloads
142
Episodes
Are you responsible for creating business impact with data products, SAAS analytics solutions, dashboards or generative AI/ML applications? Do you believe one of the biggest challenges with monetizing data products is navigating the humans in the loop—from stakeholders to users? Do you believe that a product-driven approach coupled with solid UX design is critical to ensuring that analytics and ML solutions even get used? My name is Brian T. O’Neill, and on Experiencing Data, I offer you a designer’s perspective on why simply developing ML models, dashboards, and apps—outputs—aren’t enough to drive meaningful user and business outcomes with data. Through solo episodes and interviews with data product management leaders, CDAOs, VCs, and designers, I explore how teams are integrating product-oriented methodologies and UX design to ensure that data products get used in the last mile. After all, you can’t create business value if the humans in the loop won’t use your “solution.” Whether you work in product at a B2B / SAAS analytics company, or you build internal data products for a traditional enterprise, join me as I dig into what’s working—and what isn’t. Hashtag: #ExperiencingData. PODCAST HOMEPAGE: For 1-page summaries and full text transcripts, join my Insights mailing list on the podcast homepage: https://designingforanalytics.com/ed ABOUT THE HOST, BRIAN T. O’NEILL: https://designingforanalytics.com/bio/
Episodes
Tuesday Dec 15, 2020
054 - Jared Spool on Designing Innovative ML/AI and Analytics User Experiences
Tuesday Dec 15, 2020
Tuesday Dec 15, 2020
Jared Spool is arguably the most well-known name in the field of design and user experience. For more than a decade, he has beena witty, powerful voice for why UX is critical to value creation within businesses. Formerly an engineer, Jared started working in UX in 1978, founded UIE (User Interface Engineering) in 1988, and has helped establish the field over the last 30 years. In addition, he advised the US Digital Service / Executive Office of President Obama and in 2016, Jared co-founded the Center Centre, the user experience design school that’s creating a new generation of industry-ready UX designers.
Today however, we turned to the topic of UX in the context of analytics, ML and AI—and what teams–especially those without trained designers on staff–need to know about creating successful data products.
In our chat, we covered:
- Jared’s definition of “design”
- The definition of UX outcomes, and who should be responsible for defining and delivering them
- Understanding the “value chain” of user experience and the idea that “everyone” creating the solution is a designer and responsible for UX
- Brian’s take on the current state of data and AI-awareness within the field of UX —and whether Jared agrees with Brian’s perceptions
- Why teams should use visual aids to drive change and innovation, and two tools they can use to execute this
- The relationship between data literacy and design
- The type of math training Jared thinks is missing in education and why he thinks it should replace calculus in high school -- Examples of how UX design directly addresses privacy and ethical issues with intelligent devices
- Some example actions that leaders who are new to the UX profession can do immediately to start driving more value with data products
Quotes from Today’s Episode
“Center Centre is a school in Chattanooga for creating UX designers, and it's also the name of the professional development business that we've created around it that helps organizations create and exude excellence in terms of making UX design and product services…” - Jared
“The reality is this: on the other side of all that data, there are people. There's the direct people who are interacting with the data directly, interacting with the intelligence interacting with the various elements of what's going on, but at the same time, there's indirect folks. If someone is making decisions based on that intelligence, those decisions affect somebody else's life.” - Jared
“I think something that's missing frequently here is the inability to think beyond the immediate customer who requests a solution.” Brian
“The fact that there are user experience teams anywhere is sort of a new and novel thing. A decade ago, that was very unlikely that you'd go into a business and there’d be a user experience team of any note that had any sort of influence across the business.” - Jared
[At Netflix], we'd probably put the people who work in the basement on [server and network] performance at the opposite side of the chart from the people who work on the user interface or what we consider the user experience of Netflix […] Except at that one moment where someone's watching their favorite film, and that little spinny thing comes up, and the film pauses, and the experience is completely interrupted. And it's interrupted because the latency, and the throughput, and the resilience of the network are coming through to the user interface. And suddenly, that group of people in the basement are the most important UX designers at Netflix. - Jared
My feeling is, with the exception of perhaps the FANG companies, the idea of designers being required, or part of the equation when we're developing probabilistic solutions that use machine learning etc., well, it's not even part of the conversation with most user experience leaders that I talk to. - Brian
Links
- Center Centre website
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.