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Does the value of your insights, analytics, or automated intelligence product sometimes feel invisible to buyers and users? Does your product have impressive analytics and AI technology, but user adoption and sales still are not where you want them to be?
While it has never been easier to build data-driven products, why does it still seem so hard to build indispensable data products that users can't live without—and will gladly pay for?
I’m Brian T. O’Neill, and on Experiencing Data — a Listen Notes top 2% global podcast — I help founders and B2B software product leaders close the Invisible Intelligence Gap through solo episodes and interviews with leaders at the intersection of product management, UX design, analytics, and AI.
If you’re building analytics, BI, or automated intelligence (AI) products, this non-technical show will help you better connect your product to outcomes, value, and the human factors that still matter — even in the age of AI.
Subscribe today on all major platforms or browse the episode archive.
Get 1-Page Episode Summaries:
https://designingforanalytics.com/experiencing-data-podcast/
About the Host, Brian T. O'Neill:
https://designingforanalytics.com/bio/
Does the value of your insights, analytics, or automated intelligence product sometimes feel invisible to buyers and users? Does your product have impressive analytics and AI technology, but user adoption and sales still are not where you want them to be?
While it has never been easier to build data-driven products, why does it still seem so hard to build indispensable data products that users can't live without—and will gladly pay for?
I’m Brian T. O’Neill, and on Experiencing Data — a Listen Notes top 2% global podcast — I help founders and B2B software product leaders close the Invisible Intelligence Gap through solo episodes and interviews with leaders at the intersection of product management, UX design, analytics, and AI.
If you’re building analytics, BI, or automated intelligence (AI) products, this non-technical show will help you better connect your product to outcomes, value, and the human factors that still matter — even in the age of AI.
Subscribe today on all major platforms or browse the episode archive.
Get 1-Page Episode Summaries:
https://designingforanalytics.com/experiencing-data-podcast/
About the Host, Brian T. O'Neill:
https://designingforanalytics.com/bio/
Episodes

Tuesday Aug 05, 2025
Tuesday Aug 05, 2025
In this episode of Experiencing Data, I introduce part 1 of my new MIRRR UX framework for designing trustworthy agentic AI applications—you know, the kind that might actually get used and have the opportunity to create the desired business value everyone seeks! One of the biggest challenges with both traditional analytics, ML, and now, LLM-driven AI agents, is getting end users and stakeholders to trust and utilize these data products—especially if we’re asking humans in the loop to make changes to their behavior or ways of working.
In this episode, I challenge the idea that software UIs will vanish with the rise of AI-based automation. In fact, the MIRRR framework is based on the idea that AI agents should be “in the human loop,” and a control surface (user interface) may in many situations be essential to ensure any automated workers engender trust with their human overlords.
By properly considering the control and oversight that end users and stakeholders need, you can enable the business value and UX outcomes that your paying customers, stakeholders, and application users seek from agentic AI.
Using use cases from insurance claims processing, in this episode, I introduce the first two of five control points in the MIRRR framework—Monitor and Interrupt. These control points represent core actions that define how AI agents often should operate and interact within human systems:
- Monitor – enabling appropriate transparency into AI agent behavior and performance
- Interrupt – designing both manual and automated pausing mechanisms to ensure human oversight remains possible when needed
…and in a couple weeks, stay tuned for part 2 where I’ll wrap up this first version of my MIRRR framework.
Highlights / Skip to:
- 00:34 Introducing the MIRRR UX Framework for designing trustworthy agentic AI Applications.
- 01:27 The importance of trust in AI systems and how it is linked to user adoption
- 03:06 Cultural shifts, AI hype, and growing AI skepticism
- 04:13 Human centered design practices for agentic AI
- 06:48 I discuss how understanding your users’ needs does not change with agentic AI, and that trust in agentic applications has direct ties to user adoption and value creation
- 11:32 Measuring success of agentic applications with UX outcomes
- 15:26 Introducing the first two of five MIRRR framework control points:
- 16:29 M is for Monitor; understanding the agent’s “performance,” and the right
level of transparency end users need, from individual tasks to aggregate views - 20:29 I is for Interrupt; when and why users may need to stop the agent—and
what happens next
- 16:29 M is for Monitor; understanding the agent’s “performance,” and the right
- 28:02 Conclusion and next steps

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